Information Design - Project 2 (Exercise 3,4,5)

24 January 2023 - 26 February 2023 / Week 3 - Week 7
Sim Jia Min 0349784
Information Design / Bachelor of Design (Hons) in Creative Media / Taylor's University
Project 2: Exercise 3 (Kinetic Typography), Exercise 4 (Animation Chart), Exercise 5 (Vector Animation)

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INSTRUCTIONS (MIB)

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EXERCISE 3: KINETIC TYPOGRAPHY

Figure 1.1: Songs voting

Our group (group 3.2) first started by voting for a song for our kinetic typography. The voting result is 505 by Arctic Monkeys.

Figure 1.2: Art Direction

We had our first meeting for discussing about the art direction. We discussed the type expression for lyrics, colour palettes, fonts & visual direction, and place all of our ideas on a miro board. We also searched up for video references from Youtube.

Figure 1.3: Visual references

Figure 1.4: Font research

Figure 1.5: Colour palette of the album cover of 505

We decided to use the pink and yellow colours from the palette as the colours for the rock transition part (verse 3) of the song.

Our final decision for art direction:

Theme keywords - Dark, low-energy mood, nostalgic

Font - Helvetica Bold

Colour palette - Black (background), white (text), pink (background - rock transition), yellow (text - rock transition)

Visual - Animated type expression of some specific words in the lyrics

Figure 1.5: Spreadsheet for task distribution

After we finalised our discussion, we assigned our tasks by parts and upload our sketches for lyric expression. We also highlighted the specific words that we chose for making the type expression.

I am in charge of doing the two lines of lyrics from verse 3, which is right at the rock transition of the song: But I crumble completely when you cry. It seems like once again you've had to greet me with goodbye.

Sketches of type expression

Figure 1.6: Type expression of "CRUMBLE"

Figure 1.7: Type expression of "CRY"

Animation

Figure 1.8: Progress on After Effects_1

Figure 1.9: Progress on After Effects_2

After learning the method of making kinetic typography by following the tutorial by Mr. Martin, I start working on the animation for my animated part. 

My part of kinetic typography (Verse 3)

SUBMISSION: EXERCISE 3 - KINETIC TYPOGRAPHY

Exercise 3 - Kinetic Typography, final submission by group 3.2

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EXERCISE 4: ANIMATION CHART

Exercise 4 details & tutorials:

Motion graphic chart slides

Notes: Pen tool, proportional grid, trim paths

Figure 2.1: My assigned task - line graph

SUBMISSION: EXERCISE 4 - ANIMATION CHART
Following the tutorial steps given in the slides, I made these two line graphs:

Figure 2.2: Line graph 1, submission

Figure 2.3: Line graph 2, submission

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EXERCISE 5: VECTOR ANIMATION

Exercise 5 details & tutorials:

Vector animation slides

Following the demo in the slides

Notes:

- Create graphics in AI, select layers that intend to animate, place them on separate layers, import to AE

- Illustrator artboard resolution: 1920 x 1080

- Bounce effect: Adjust scale & position, 3 keyframe

- Wiggle, alt-click rotation, wiggle (1.0, 30)

- Apply motion blur

Figure 2.4: Vector animation - demo exercise

Figure 2.5: Separating layers

SUBMISSION: EXERCISE 5 - VECTOR ANIMATION

Figure 2.6: Vector animation_D, submission

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FEEDBACK

Group feedback for kinetic typo draft:

- there's a comma need to be removed

- some parts have motion blur but some parts don't, should be all unite

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REFLECTION

Exercise 3: As this is the first time our group had discussion, everyone was quite quiet and shy, but we all still participated in the idea brainstorming, and actually came out with the decisions for art direction. I appreciate the cooperation between my groupmates to be able to submit the exercise on time. Since this exercise is technically just the second time for me to make kinetic typography on AE, and I am a beginner of using AE who is still a bit unfamiliar with the flow, so it took me some time to get it done.

Exercise 4: I got to explore pen tool from this exercise, also learned the use of proportional grid & trim paths.

Exercise 5: This exercise was really helpful, it got me to learn the way to apply bounce & wiggle effects, I was able to use these techniques in my project 1: infographic animation & project 2: burnout animation. These effects are quite useful when it comes to making simple motions on elements.