Brand Corporate Identity - Task 2

11 September 2023 - 9 October 2023  / Week 3 - Week 7
Sim Jia Min 0349784
Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media / Taylor's University
Task 2: Logo

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INSTRUCTIONS (MIB)

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Task 2: Logo

1. Business ideas and brand name

We first need to think about some business ideas, my ideas are memory preservation company or zone out space room, and my final decision is to proceed with the memory preservation company "The Memoir".

Figure 1.1: Memory preservation company idea

Figure 1.2: Zone out space room idea

Miro board link for business ideas and brand name "The Memoir": 

https://miro.com/app/board/uXjVMouXk-0=/?share_link_id=436680047910

Figure 1.3: Business ideas

Figure 1.4: Business ideas

Figure 1.5: Brand name "The Memoir"

Figure 1.6: The Memoir Moodboard

2. Logo sketching

After the ideas for the business are formed, we proceed to the next stage, logo sketching. 

Figure 2.1: Sketch 1

Figure 2.2: Sketch 2

Figure 2.3: Sketch 3

3. Logo design

Figure 2.4: Attempts

From the feedback given by peers and lecturer, I decided to stick with the idea of designing an emblem, playing with typewriter typeface and Art Deco typeface. The side profile silhouette designs somehow don't really give off the nostalgic feel of the brand identity, so I decided to proceed with the clock design (bottom right corner).

Figure 2.5: Workspace

Submission

Figure 3.1: Task 2A - Logo Analysis

Figure 3.2: Task 2B - Brand Logo Design, "The Memoir"

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FEEDBACKS

Week 3:

- can work on the lettering

- eye can be a good brandmark

- research more abt art deco letters

- suggest to refer to japanese minimalist design

Week 4:

- the arrow should be anticlockwise

- the M eye + brand name under might work

- explore emblem design

Week 6:

- reverse: put a black square behind it

- rationalization: emphasize how u build the proportion

- clear space: use letter T

- strapline: make the font size smaller

- brandmark and wordmark need to have clear space and min size

- colour: indicate primary secondary and hex code

- pattern: use the min of the clock and create some patterns. Make sure the pattern relates to the brand itself

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REFLECTION

I learned a lot of rules and mechanisms for designing a logo, and I realised there are many things that need to be considered when it comes to designing logo, such as clear spaces, min size, etc. The process of sketching the logos has not been easy for me, as I initially limited the ideas, which is why the outcomes were not well. But as the class proceeded, I got valuable feedback from lecturer and peers, and also learned from peers' works, which enabled me to make improvements.