Packaging and Merchandising Design - Final Project

6 November 2023 - 1 December 2023 / Week 10 - Week 14
Sim Jia Min 0349784
Publishing Design / Bachelor of Design (Hons) in Creative Media / Taylor's University
Final Project: Brand Merchandising

---

INSTRUCTIONS (MIB)

Final Project: Brand Merchandising 

This project is a continuation of project 2, which is the spring roll wrapper packaging. The merchandising design has to reflect the brand and the packaging design from project 2. We are required to create 5 merchandise items including a pop display.

My merchandise items idea is: Plate, tote bag, paper bag, lunch box, and chopsticks (also wanted to make stickers but Mr Shamsul banned it)

The reason why I chose these items is because they related to food: 

1. the plate can use for placing spring roll wrap

2. chopsticks for eating them

3. lunch box can use for putting in spring roll wrap

4.  paper bag or tote bag for putting the lunch box

These items also fit the idea of sustainability, which is also the core value of using banana blossom flour in the wrapper to reduce food waste, as people often just throw away the banana blossom. 

Figure 1.1: Visual references

I looked up some visual references. Looking at the pattern design reference and the paper bag design reference, I think the idea of creating a brand pattern can be effective, as I can place them on every piece of merchandise to create a certain consistency.

Figure 1.2: Merchandise sketches

I did some rough sketches to form the idea in my mind, and I saw a vision in the pattern design.

Figure 1.3: Pattern design

For the pattern design, I incorporated the banana blossom graphic and the same colour palette from the project 2 packaging in the pattern design.

Merchandise designing progress
Some screenshots of Photoshop workspace:

Figure 1.4: Plate design

Figure 1.5: Paper bag design

Figure 1.6: Chopstick package design

Figure 1.7: Tote bag design

Figure 1.8: POP display design

Figure 1.9: All attempts

From all the attempts, I selected the designs that I most preferred as final submissions.

SUBMISSIONS

Figure 2.1: Final merchandising design (PDF)

Figure 2.2: Merchandise 1 - Plate

Figure 2.3: Merchandise 2 - Tote bag

Figure 2.4: Merchandise 3 - Paper bag

Figure 2.5: Merchandise 4 - Chopsticks

Figure 2.6: Merchandise 5 - Lunch box

Figure 2.7: POP display

FEEDBACK

Week 11

- If want to use the pattern design make sure keep it consistent on every merchandise

Week 12

- Interesting pattern, the designs overall look consistent

REFLECTION

This final project is less stressful compared to project 2, as I already have the information ready from project 2, which gave me some clues to proceed to design the merch. I thought about what makes sense for the spring roll wrapper brand and landed on a plate, tote bag, paper bag, lunch box, and chopsticks. These aren't just random picks, they're all about the food experience – serving, carrying, wrapping, eating. And bonus points: they all echo the brand value of sustainability. For the designs, I created a pattern design and used the visual elements from project 2 packaging design, combined and arranged them together to make the design look cohesive and consistent. Overall I have earned the experience of identifying the branding direction, and then creating merchandise by doing this project.