Digital & Social Media Communication - Compilation
22 April 2024 - 13 May 2024 / Week 1 - Week 4
Sim Jia Min 0349784
Digital & Social Media Communication / Bachelor of Design (Hons)
in Creative Media / Taylor's University
Tasks Compilation
INSTRUCTIONS (MIB)
Weekly Progress Notes
Week 1 module briefing notes
social media content
- find brand/services (client): active? content good? audit
- preferably not so active, content not that good
- 3 posts per week (1 reel, 2 static), total 18 contents in 6 weeks
eportfolio
- 1 post only, dont need to split them task by task
task 1 (grp proj)
- get to learn analytics data (using google analytics/adobe analytics)
- analyse data on social media/website
task 2 (grp proj)
- social media content ideation
- identify brand/client social media acc, plan content thats suitable
- planning sheet, weekly post idea, development guide (google sheets)
Week 2: Finding clients
Me and my groupmates (Sofia, Phylise & Sheryl) have a few options of
small businesses that are running Instagram accounts, we dmed them but none
of them replied
Week 3: Client online meeting
Sofia managed to contact Coffee Rescue, a coffee truck business based in Penang, the owner Jimmy has no problem working with us. We did an online briefing presentation with Jimmy to introduce ourselves, learn more about Coffee Rescue, discuss the collaboration, and let him have some ideas of what we are planning for the Instagram content.
Sofia managed to contact Coffee Rescue, a coffee truck business based in Penang, the owner Jimmy has no problem working with us. We did an online briefing presentation with Jimmy to introduce ourselves, learn more about Coffee Rescue, discuss the collaboration, and let him have some ideas of what we are planning for the Instagram content.
Week 4: Content planning, production planning & Penang trip
planning
We decided to go to Penang on week 5 to shoot for some content. Before
heading to Penang, we list the detailed content ideas and production
planning to have a proper idea of what kind of shooting should be done at
Penang. In the meantime, we also planned for the Penang trip, booked bus and
hotel.
|
| Figure 4.1: Content shooting schedule and PIC |
We plan out the shooting schedule and PIC of each content. I am in
charge of 3 reels and 1 photoshoot.
|
| Figure 4.2: A sample of our production planning on Milanote |
Links
Content planning sheet:
https://docs.google.com/spreadsheets/d/1CLBh_3xoS5orltyW_CD7S5MkxlAWl3hFepoK1DORdOE/edit?usp=sharing
Production planning (shout out to Sofia who discovered this website):
Week 5: Penang Shooting (Friday to Monday)
We reached Penang on Thursday evening, and started the shooting with the coffee
truck owner Jimmy on Friday at the first location: Uplands International High
School. We managed to shoot some content at this location.
|
| Figure 5.1: BTS at Uplands int school |
We went to the second location on Saturday, Hin Bus Depot, Jimmy told us he usually will be at this location during the weekend. We woke up early in the morning to follow his truck to the destination, for filming the "Open up coffee truck with me" reel. The shooting progress was overall quite smooth, we managed to wrap up most of our content on Saturday.
|
| Figure 5.2: Follow Coffee Rescue truck |
|
| Figure 5.3: At Hin Bus Depot |
For Sunday, we stay indoor to arrange some of the videos and photos and upload them to drive folder. Moving forward to Monday, we went back to Uplands International School and shot Jimmy's coffee-making workshop with students.
|
| Figure 5.4: Coffee Rescue's workshop session with students |
|
|
Figure 5.4: Coffee Rescue's workshop session with students |
Andddd that's a wrap for the Penang shooting! We had a lot of
fun!
Week 6 - Week 14: Designing Instagram static posts and reels
For the post designs, I am in charge of 4 contents (the links below
include the drafts and finals):
1. Coffee making (Reel)
1. Coffee making (Reel)
I did video editing on Premiere Pro, and photo editing on Lightroom.
|
| Figure 6.1: "Coffee making" reel editing |
|
|
|
|
| Figure 6.3: Stop motion editing |
|
| Figure 6.4: Photos editing |
After getting feedback from Mr Asrizal on the weekly consultation, me and my
groupmates also proceeded to make some amendments in the meantime.
Task 1: Google Analytics
The first task of the module was to learn how to analyse the data on Google
Analytics from all the different attributes, we were analysing the data of
Google Merchandise Store. Task 2 & 3: Content Ideation & Planning
Content planning sheet:
Content folder:
Final Task: Presentation Deck
FEEDBACK
REFLECTION
Working with Coffee Rescue Penang on social media content was a nice and valuable experience, the owner Jimmy was really supportive and cooperative with the shooting when we were in Penang, we are lucky to have him as a client. I also learned a lot from Mr Asrizal who provided us some insights into working with social media content during the weekly consultation.
Comments
Post a Comment