Brand Corporate Identity - Final Compilation

28 August 2023 - 27 November 2023 / Week 1 - Week 14
Sim Jia Min 0349784
Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media / Taylor's University
Final Compilation

INSTRUCTIONS (MIB)

Tasks link menu

Task 1: Breaking Brand
Task 2: Logo
Task 3: Brand Positioning & Applications
Task 4: Brand Guideline

Submissions

Task 1: Breaking Brand 
Figure 1.1: Task 1 final submission

Task 2: Logo
Figure 3.1: Task 2A - Logo Analysis

Figure 3.2: Task 2B - Brand Logo Design, "The Memoir"

Task 3: Brand Positioning and Applications
Figure 1.1: Brand Positioning slides submission

Figure 2.5: Brand Applications slides submission

Task 4: Brand Guideline
Figure 2.8: Final Submission - Brand Guidelines (Interactive PDF)
*This is an interactive PDF file, it is best viewed after downloading and open it on Chrome or Microsoft Edge

REFLECTION

The journey through this module is a valuable lesson for me to learn the power of visual elements in conveying brand's essence and identity. I realised that crafting a brand identity goes beyond logos and colours, it's about creating a cohesive visual language that resonates with the brand's values. Through this process, I also have learned that the job of a designer is not only to establish a cohesive and memorable brand image but also to set the stage for a strong and consistent brand presence across various platforms, and create a statement that communicates the brand's story and vision effectively.

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